In the last post, we talked about Convince pages: what they're actually for, what goes wrong when you treat them like...
The Convert Page: Get Out of Your Own Way
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Rebekah Ralston
Hi! I'm Rebekah. I've been building websites for over 18 years. I've learned a lot of things. Good, bad, and ugly, but all of it I like to share with you and maybe save you some frustration.
Post By Rebekah
The Convince Page: Building the Case Before the Ask
In the last post, I introduced the four page intent types that make up Purpose-Driven Messaging: Convert, Convince,...
I’m breaking up with HubSpot
I'm breaking up with HubSpot. I found HubSpot in 2009. I worked for a small SaaS company as the Sales/Marketing...
When Budgets Get Cut, the Website Should Be the Last Thing Standing
When budgets tighten, marketing is almost always the first thing cut. Campaigns pause. Ad spend drops. The social...
What It Actually Means to Own Your Website
The Problem That Started Everything I didn't come to web design through design. I came to it through desperation. I...
Intent Before Everything: Why Your Website Isn’t Working
The Symptom You Recognize Your website looks fine. You're not embarrassed to send someone to it. The logo is clean,...