How did we end up here?

Many, many, many, moons ago, I (Rebekah) was the marketing and sales department at a small software company. Our developers were tired of taking care of the website because they had “real” programming to do.

We had a static site back then (2008) and I decided to take on the challenge to learn HTML and CSS. My goals were all marketing and sales driven because that was what I cared about. That was my job.

I wanted the website to be the most powerful tool in our arsenal because we had very little budget and even fewer people resources.  We needed a team of ten; we had a team of four. I needed the website to pick up the slack and deliver the biggest bang for my, very limited, bucks.

I soon learned WordPress so our site could grow and help us reach our business goals. I wanted a pretty site, but more importantly, I needed an effective site. Beauty will only get you so far…

After seven years of that, I started Fibonacci Design Lab so I could help other businesses focus on what they actually want to do. Let us do all of the stuff you don’t know how to do… but still really does need to be done.

 

What’s with the name?

The name Fibonacci Design Lab was inspired by the Fibonacci sequence. Each number in the sequence is the sum of the two numbers before it. So, 0, 1, 1, 2, 3, 5, 8, 13, 21, 34…

“Wow, how interesting?” you say. It actually is. This sequence of numbers is closely related to the Golden Ratio and is often called “Nature’s Secret Code.” See, this ratio appears in nature with plants and animals, in architecture from the Pyramids at Giza to the Parthenon.

Artists have used it for centuries to determine perfect proportions, ever heard of DiVinci? He loved the Fibonacci Sequence. He used the sequence in all of his paintings. It naturally creates pleasing proportions for the eyes. “That’s amazing!” you say. Damn skippy.

By now, you might have guessed we’re nerds. This is true. Our goal is to create websites, using proven design methods and data, that will empower you to succeed. 

What's beauty without the brains?

Your site is always built with your business needs in mind. We know websites are not one size fits all. Every business is different.

We start with a strategy and focus on growth-driven design. We then collect data and improve upon the launch site to make sure you are providing the information your prospects crave. It’s a cycle of continuous improvement.

What's beauty without the brains?

Your site is built with your business needs in mind. We know websites are not one size fits all. Every business is different.

We start with a strategy and focus on growth-driven design. We then collect data and improve upon the launch site to make sure you are providing the information your prospects crave. It’s a cycle of continuous improvement.

Get back to doing what you love.

Let us take care of your website.

We usually have our faces glued to a computer screen. The best way to get a hold of us is via email. Send us a message and we'll get back to you a.s.a.p.!

Go ahead, send us an email

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