Tips, Tricks, Trials, and Tribblelations

Lessons learned in the field

I’m breaking up with HubSpot

I'm breaking up with HubSpot. I found HubSpot in 2009. I worked for a small SaaS company as the Sales/Marketing...

When budgets tighten, marketing is almost always the first thing cut. Campaigns pause. Ad spend drops. The social...

The Problem That Started Everything I didn't come to web design through design. I came to it through desperation. I...

The Symptom You Recognize Your website looks fine. You're not embarrassed to send someone to it. The logo is clean,...

When people hear schema markup, they often think of it as a technical SEO checkbox, something you add so Google shows...

You have GA4 installed. It's collecting data. You check it occasionally. Pageviews, sessions, maybe bounce rate if you...