Tips, Tricks, Trials, and Tribulations

Lessons learned in the field

When Budgets Get Cut, the Website Should Be the Last Thing Standing

When budgets tighten, marketing is almost always the first thing cut. Campaigns pause. Ad spend drops. The social...

The Problem That Started Everything I didn't come to web design through design. I came to it through desperation. I...

The Symptom You Recognize Your website looks fine. You're not embarrassed to send someone to it. The logo is clean,...

When people hear schema markup, they often think of it as a technical SEO checkbox, something you add so Google shows...

You have GA4 installed. It's collecting data. You check it occasionally. Pageviews, sessions, maybe bounce rate if you...

If you’ve been working in SEO for more than a few years, the recent flood of acronyms can feel familiar and a little...