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Ways to work together, grounded in clarity.

Every business is in a different place. Some know something's wrong but can't name it. Some know exactly what they need. Most are somewhere in between.

That's why the work is structured in phases. You start where it makes sense and move forward with confidence. No one buys a process they don't need.

Phase 1: Clarity

For businesses that need to understand before they commit.

Something about your website isn't working. You can feel it, but you can't quite explain it. Phase 1 replaces that feeling with specifics.

We use a structured questionnaire to evaluate your site page by page. You walk away with a page intent map that defines what each page should do, what's misaligned, and what to keep, cut, or restructure.

Phase 1 stands on its own. You can act on it independently. But it's designed to feed directly into Phase 2.

Investment: $1,500 - $3,000

Phase 2: Content & Messaging

For businesses ready to define what their website actually says.

Phase 2 is where Purpose-Driven Messaging goes to work. We determine which messaging framework fits each page's purpose, build site structure and navigation logic, create content direction by page type, plan SEO and schema strategy, and write the actual page content.

By the end of Phase 2, you have approved content for every key page and a structure ready for design and build.

Investment: $2,500 - $5,000

Phase 3: Design, Build & Launch

For businesses ready to stop planning and start building.

Strategy is set. Content is approved. Phase 3 turns all of it into a live website.

Design guided by intent. WordPress built for performance and durability. SEO and schema implemented from the start. A confident launch, not a rushed one.

Phase 3 moves faster than you'd expect because the decisions were already made.

Investment: $5,000 - $10,000

Phase 4: Support & Iterate

For websites that should keep improving, not sit still.

Phase 4 is an ongoing partnership. Managed hosting, maintenance, content updates aligned to page intent, and optimization based on real data.

Your business will evolve. Phase 4 means your website evolves with it.

All clients include managed hosting.

Investment: $150 - $600/month

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Full Engagement: Phases 1-3

For businesses ready for a complete, intentional website.

This is the full process. Clarity, content and messaging strategy, and a built website that reflects all of it.

Bundled engagements are scoped as a single project with adjusted pricing based on scope.

Investment: $9,500 - $12,500

How pricing works

Each phase is scoped and priced independently. You only move forward once the current phase is approved. No phase is discounted to win later work. Strategy and content are treated as real work, not pre-work.

Most clients start at Phase 1. Some enter at Phase 2 or 3 if the earlier thinking is already done. We evaluate alignment before determining the right starting point. This protects the project and prevents building on assumptions.

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What happens next

You reach out. We have a short conversation to confirm fit and determine which phase makes sense. You receive a clear scope and proposal.

No pressure. No guessing.