Phase 4: Support & Iterate
A website that gets better instead of getting stale.
Launching is not the finish line. It's the moment your site starts interacting with real people, real behavior, and real questions you didn't anticipate.
Phase 4 exists to make sure what we built keeps working and improves over time.
What Phase 4 actually is
This is not a helpdesk. It's not "call us when something breaks."
Phase 4 is an ongoing partnership. Hosting, maintenance, and security are the foundation. But the real value is what happens on top of that — content updates aligned to page intent, messaging refinements based on real data, and ongoing optimization using the same Purpose-Driven Messaging framework that built the site in the first place.
Your business will evolve. Your services will shift. Your audience will surprise you. Phase 4 means your website evolves with you instead of falling behind until someone decides it's time for another redesign.
What's included
Managed hosting and maintenance.
Premium hosting infrastructure, security monitoring, updates, backups, and performance management. This is the baseline. Every client is on managed hosting because it protects the work and keeps things running.
Content updates aligned to intent.
When you need to add a service, adjust messaging, or respond to what you're hearing from customers, we update the site based on the same page intent framework it was built on. Not random edits. Intentional changes.
Performance monitoring.
We watch how people actually use the site. Where they engage, where they hesitate, where they leave. This isn't vanity metrics. It's evidence that tells us what's working and what needs attention.
Ongoing optimization.
Small improvements based on real data add up quickly. Messaging adjustments where visitors hesitate. Structural refinements where flow breaks down. SEO and content improvements that build authority over time.
What Phase 4 is not
Phase 4 is not constant tinkering. Not reactive changes based on opinions. Not a substitute for the strategy and structure that should already be in place.
Iteration works because it's built on a strong foundation. That's why this phase comes last.
Who Phase 4 is for
Phase 4 is for any client whose site was built through our process. It's how the relationship continues.
Some clients need minimal support, hosting, maintenance, and occasional updates. Others want active optimization and regular content work. We scope it to what makes sense for your business.
Investment
$150 - $600/month depending on scope and level of ongoing work. All clients include managed hosting.
This is how a website keeps working
Not by sitting still. Not by being rebuilt every two years. By improving based on evidence, maintained by the people who built it with purpose in the first place.