Phase 3: Design, Build & Launch
Now we build what we already decided.
By the time we get here, the hard thinking is done.
Phase 1 defined what the website needs to do. Phase 2 defined what it says and why. Phase 3 is where all of that becomes a working website.
This is execution with boundaries. We build what was decided, not what gets improvised halfway through because someone saw something they liked on a competitor's site last Tuesday.
Why Phase 3 moves faster than you'd expect
Most website projects drag because decisions are being made during the build. Layout debates. Messaging rewrites. "Can we add one more page?" Three rounds of revisions on a homepage that never had a clear purpose to begin with.
That doesn't happen here.
When strategy and messaging are locked before design starts, Phase 3 stays focused. Fewer revisions. Fewer surprises. Fewer moments where everyone stares at a half-built page, wondering if it's saying the right thing.
Design guided by intent moves faster than design guided by opinion.
What’s included
Visual design and layout.
Every layout decision is guided by page purpose, not trends or personal preference. Visual hierarchy supports messaging clarity. Components are designed for consistency and scalability. Design here is functional first. It looks good because it works well, not the other way around.
Content implementation.
Approved messaging from Phase 2 becomes real pages. We enforce messaging hierarchy — headline, support, action — and make sure each page answers the right questions in the right order. No pages trying to do everything at once.
Technical build.
WordPress, built to be maintainable, performant, and durable. Clean structure that supports future growth. Performance-conscious setup. Accessibility-aware foundations. No brittle layouts. No one-off hacks that break six months later.
SEO and schema execution.
SEO isn't added later. It's implemented as part of the build. Schema applied based on page purpose. Metadata aligned to search intent. Internal linking executed intentionally. Technical SEO foundations built in from the start so you're not retrofitting after launch.
Launch.
Cross-device and browser testing. Final content and layout review. Technical verification. Tracking and analytics validation. A confident launch, not a rushed one.
What Phase 3 is not
This is not a strategy phase. Not a content discovery phase. Not a "let's try a few things and see what feels right" phase.
Those decisions were made in Phases 1 and 2. That's why this phase stays efficient and on budget.
What you'll have at the end of Phase 3
A fully built, live website. Pages that each serve a clear purpose. A structure you can expand without breaking. SEO and schema working from day one. Confidence that the site matches the strategy.
Who Phase 3 is for
Phase 3 follows an approved Phase 2. Some clients arrive with content and messaging strategy already established and may enter here after a brief evaluation confirms alignment.
If you're not sure where you fit, we'll determine that together.
Investment
$5,000 - $10,000 depending on size, complexity, and scope.
Ready to build?
If Phase 2 gave you a plan, Phase 3 makes it real.